The best way to market a brand is through storytelling.
And the best way to learn how to tell stories is to read The Writers Journey: Mythic Structure for Writers by Christopher Volger.
This book unveils the common pattern guiding powerful storytelling: the hero rising in the face of challenges.
Just like Hercules, Luke Skywalker and Francis Underwood.
Of course, this book finds applications in many fields outside of Hollywood — where it hold the title of unofficial Bible for movie executives, screenwriters, playwrights — including in politics and marketing.
After all, as a Social Media Manager, who is the hero of the stories you tell online, if not your brand?
The Writers Journey is available here on Amazon.