Quintly recently ran an in-depth analysis of the Top 30 brands on Facebook:
According to the study, these 30 very large brands:
- Grew by 450,000 fans during the first half of 2016 — although fan growth varied slightly between months.
- Post about once a day — which represents a slight decline in post frequency.
- Publish 54.9% of videos.
- Receive 1,000-2,400 posts from fans per month.
- Get asked 224-426 questions from fans per month.
Since it’s always interesting to learn from Industry leaders — and, on Facebook, industry leaders are the Top 30 brands mentioned above — here are the takeaways from this study, as summed up by Adweek:
Regardless of the size of your business, or Facebook page, it’s important to treat fans’ time with respect. Serve them video content that engages, deliver a smaller number of more meaningful posts and respond to their concerns and questions in a timely manner.
You can access the full report by Quintly here.
Have a nice week.