This week, in our Long Reads section, learn about the trap of optimizing Facebook campaigns for CPM.
In Reach-Focused Facebook Advertisers: Don’t Go Chasing Waterfalls … or CPMs, SocialCode Director of Ad Insights James Donner explains why you should not aim for lower CPM, which factors really affect CPM and how you can really optimize the ROI of your campaigns.
Optimization isn’t just rebudgeting toward your lowest-cost campaigns, it’s about understanding how each component of a campaign contributes to its performance, and knowing how to maximize their efficiency. Those who prioritize quality audience reach will win. Let’s take a look at what this means for your campaigns.
Read more on AdWeek.
*About Loomly Toolkit Long Reads: every other week, we select a third-party, long-form article addressing a major topic related to social media and bring it to you. In a nutshell, our team curates smart content, so you don’t have to.
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