Twitter Audience Insights is a powerful analytics tool that provides tons of data about Twitter users.
Of course, just like on many other platforms, you can analyze your:
- Campaign audience
- Organic audience
What’s even better, is that you can select an audience based one (or more) filter / criteria — all Twitter, users, Millenials, people earning $150K+ a year, consumer who purchase Mexican food — and get a complete set of data about this target.
Here is a non-exhaustive list of the available info:
- Demographics (age, gender, location)
- Financials (household income, home value)
- Lifestyle (interests, TV genres)
- Consumer buying style (credit card usage, good purchases, wireless carrier)
Twitter Audience Insights is much more than a simple advertising, targeting tool: it is an endless source of data for those of us who love crunching numbers, defining profiles or even… make infographics!
Happy data mining 😉