twitter emoji targeting

#Tip — Leverage Emoji Targeting On Twitter

Sunday is World Emoji Day!

To celebrate the occasion, Twitter just offered us a great present: Emoji targeting.

As Emojis are becoming a standard way for all of us — individuals & brands alike — to express ourselves, it makes tons of sense to serve ads based on the emotions conveyed by these cute little icons.

twitter emoji targeting illustration

According to an official Twitter statement:

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis […]. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers.

Concretely, we can now connect with people based on their emotions and passions and target users who use food-related Emojis.

To get started with Emoji targeting, it is currently necessary to reach out to one of Twitter select partners: AdParlor, Amobee, HYFN, Perion, SocialCode or 4C.

Enjoy Emoji targeting 😉

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