Sunday is World Emoji Day!
To celebrate the occasion, Twitter just offered us a great present: Emoji targeting.
As Emojis are becoming a standard way for all of us — individuals & brands alike — to express ourselves, it makes tons of sense to serve ads based on the emotions conveyed by these cute little icons.
According to an official Twitter statement:
Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis […]. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers.
Concretely, we can now connect with people based on their emotions and passions and target users who use food-related Emojis.
Enjoy Emoji targeting 😉