Age Range Of Users Most Influenced By Instagram Ads

#Data — Age Range Of Users Most Influenced By Instagram Ads

As Instagram keeps growing and becomes more and more mainstream, with a broadly diversified audience, it’s interesting for Social Media Managers to understand which users are most influenced by Instagram Ads.

According to a recent study from influencer marketing tool Influence.co, as reported by Adweek:

Age Range Of Users Most Influenced By Instagram Ads Influence.co Screenshot

Credit: Influence.co x Adweek

While digital native generations such as millennials and Generation Z account for the largest number of Instagram users, older users are becoming equally at home on the platform […]. In fact, the group most likely to search out products after seeing Instagram promoted posts is those aged 65 through 74, followed by those aged 45 through 54.

This finding is all the more telling for marketers whose target audience include working seniors and members of the Silver Economy, revealing Instagram as a potentially surprising yet effective awareness & acquisition channel.


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