Yes: Vine is dead.
But, quite interestingly, yesterday was also the day when Vine’s former Co-Founder Rus Yusupov — @rus — tweeted “Don’t sell your company” and retweeted the following:
In other words, when Vine is dying, Hy.pe is launching.
Hype is a mobile app that lets you broadcast live interactive video.
From a brand and business perspective, it will be interesting to see how Hype compares with the various alternative video platforms — and their respective formats — available on the market: Periscope, Facebook Live, YouTube, Instagram and of course Snapchat.
In the meantime, let’s hope for the best.