As social media managers, we are in the business of influencing our audience (for the better), and understanding the psychology of persuasion is critical.
This is where Dr Robert Cialdini’s 1984 bestseller Influence: The Psychology of Persuasion comes handy to understand why people say yes to some things and no to others:
In Influence: The Psychology of Persuasion, you will learn about the six fundamental principles of persuasion:
- Reciprocity: the idea of treating someone as you are treated
- Scarcity: limiting availability to increase attractiveness
- Authority: building confidence in prospects
- Consensus: showing others that everyone else is engaging with your brand
- Commitment: having people publicly commit to your brand
- Liking: creating a like-able image and persona for your brand
Influence and persuasion date back to prehistoric days, and the principles mentioned in this book are definitely timeless, the psychology of persuasion has never been more relevant than today, in our social media era.
What’s in it for Social Media Managers: a methodology and a framework to encourage, persuade, and influence your audience responsibly and build your brand on the long haul.