Let’s start this week with a bit of controversy: young adults prefer reading news than watching them.
Yes, video is hot and it’s everywhere.
But, according to the Pew Research Center:
When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web.
This is one more data point suggesting that producing and broadcasting informational content is a powerful presents a huge potential for brands and businesses on social media 😉