Based on the observation that more than 1,000 YouTubers cross the 1,000 subscriber threshold every single day, on January 11, 2017 YouTube announced YouTube On The Rise:
Starting today, we’ll highlight creators and artists who are “On The Rise” in a new section of our Trending Tab in the United States. Each week, four different creators and artists will be highlighted and featured for a full day on Trending with the following badges: Creator on the Rise or Artist on the Rise (music content).
YouTube On The Rise is particularly useful to identify upcoming YouTubers, for brands willing to engage in influencer marketing, who can’t afford the big names in the game yet.
This is all the more interesting since the sweet spot in terms of engagement is generally around 10,000 subscribers.