
#Books — Understand Why People Say Yes and Leverage The Psychology Of Persuasion
As social media managers, we are in the business of influencing our audience (for the better), and understanding the psychology of persuasion is critical. This is where Dr Robert Cialdini’s 1984 bestseller Influence: The Psychology of Persuasion comes handy to understand why people say yes to some things and no to others: In Influence: The Psychology of Persuasion, you will learn about