February 2016

Facebook monthly active users
Data

#Data — Facebook Monthly Active Users

In Q4 2015, there were 1.591 billion Facebook monthly active users, according to the company official investor report.

How big Facebook really is

1.591 billion people, that’s:

  • About 21% of the current World population, which means more than 1 in 5 human being is active on Facebook, at least once a month.
  • More than the population of China (2016 estimate: 1.380 billion people): in other words, if Facebook were a country, it would be the most populous on Earth.
  • Roughly the size on Humanity between 1850 and 1900.

Is Facebook still growing?

Short answer: yep. 😉

Longer answer:

facebook monthly active users snapshot

Loomly is a simple social media calendar that helps you plan your Facebook posts: start your 15-day free trial now.

7 years
pin a post to the top of your page
Tips

#Tip — Pin A Post To The Top Of Your Page

All social media posts are not created equal.

Launch announcements, major feature releases, and videos, among other things, may deserve more attention from your audience.

Sure, you can always promote these posts with ads.

But what if there was a better free way?

Guess what, there is: just pin a post to the top of your page.

What is it about?

Pinning a post to the top of your page is pretty self-explanatory: it basically means that you make a post stick to the top of your page.

This way, even when you publish newer posts, those will appear further down your timeline, letting your “pinned” post appear first.

Where can you do it?

This little-known trick works on Facebook, Twitter, LinkedIn & Google+ — and here is how to take advantage of it:

Why would you do that?

In a nutshell: to make important posts stand out, by mechanically allowing all users who visit your page to see them.

The result: more views, more engagement, more clicks.

What else?

Oh, yes: did we mention you could get all of this for free?

Did you know? Loomly allows you to plan your Pinterest pins, too: start your 15-day free trial now.

7 years
Facebook Reactions
Quotes

#Quote — Mark Zuckerberg On Facebook Reactions

Mark Zuckerberg, introducing Facebook Reactions — February 24th, 2016:

Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself.

Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions.

I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button.

The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger.

Love is the most popular reaction so far, which feels about right to me!

See Mark Zuckerberg’s original post on Facebook.

Facebook Reactions animation

Bonus: in this pretty cool Tech Crunch article, Josh Constine analyses Facebook Reactions through the spectrum of… guess what… Facebook Reactions. #Inception

We would love to know what you think of Loomly: start your 15-day free trial now and let us know!

7 years
play chess inside facebook messenger
Fun

#Fun — Play Chess On Facebook Messenger

If you like Easter Eggs, you are going to love this one.

Particularly because it has been seating here, right under our nose, for a couple of weeks now.

Yes: you can play Chess on Facebook Messenger.

You just need a secret code. 😉

7 years
Compressor reduce image size
Tools

#Tool – Optimize Images For Social Media With Compressor

The problem

Whether you want to match a “recommended file size” or have to deal with hard limitations, it is not always easy — let alone quick — to come up with the perfect image for social media.

Reduce the image too much, and it will look terrible.

Don’t reduce it enough, and it won’t upload properly.

7 years
contagious why things catch on
Books

#Book — Contagious: Why Things Catch On

Part of our jobs, as social media managers, is to engage with our online communities.

Make people interact with what we post.

Like. Comment. Share.

The big question is “How?”.

7 years
My Social Media Manager Life
Fun

#Fun – My Social Media Manager Life

Being a social media manager is definitely not for the faint-hearted.

Some days, it’s all #LOL, #WIN and #CUTE — and it feels like the best job in the world.

Some other days are more tainted of #FAIL, #WTF and #OMG — and we wish we had just stayed in bed.

But we love it.

7 years
instaport
Tips

#Tip – Save Photos From Instagram With Instaport

Ever needed to add the “Instagram post of the month” to a report or create a Facebook album from Instagram pictures?

Then you know that our beloved photo app is far better at taking pictures from our smartphones to the Internet…

… than downloading these photos from the Internet to our computers.

7 years