What do you think is the most popular editorial category — i.e. publisher topic — on each social network?
Beauty, fashion, politics, sports, animals?
Read on, you may be surprised.
In the Q1 2016 edition of their Social Media Report, MPA — The Association of Magazine Media — presented the following results:
In other words, here is the most popular editorial category on each social network:
Twitter: popular culture
Pinterest: shelter (interior design)
Although the above results only take into account magazines as publishers — not brands & businesses — it is very interesting for us Social Media Managers to have an idea of what is driving the conversation on each social network in this sphere.
Here is what you need to know about Quick Updates:
These updates 24-hour ephemeral posts, which can contain content you have uploaded to Facebook in the past, “old” images from your phone library, “fresh photos” taken on-the-go or plain text.
They do not appear in News feeds or profiles, but are hidden inside the mobile app (of selected test users).
Quick Updates are supposed to allow users to share content with selected people, as opposed to regular updates that aim at a wider audience (i.e. all friends).
People can reply to a Quick Update.
But let’s not get too excited since, according to TechCrunch:
“Facebook doesn’t plan to launch or move forward with Quick Updates. So (it) is basically a stillborn feature you won’t see more of […] though it could be reborn as a more central part of the traditional status update composer.”
If Quick Updates does become available to all users, it will be interesting to see how brands can leverage such a new feature.
To bypass filter bubbles though and get some more nuanced information, it may be interesting to see Twitter from another perspective.
This is what Otherside was invented for: to let you create a list based on the accounts another user follows, so you can experience Twitter from their perspective.
This is a great way to be in the shoes of celebrities from all fields of course — be it President Obama, Taylor Swift or LeBron James — as well as people you personally know or just about anyone else.
As Social Media Managers, this is particularly useful for us to get inspired and find new post ideas and new accounts to follow.
All you need to do is visit Otherside.site, sign in with Twitter and create your first list.
A word of caution however: due to Twitter limitations, lists cannot contain more than 5,000 accounts, private accounts you don’t follow “on your side” will be skipped and you may be able to follow only up to 1,000 accounts per day.
Have fun 😉
Bonus: if you liked Otherside, you will love Being, a similar app for Instagram.
A verified Twitter account lets other users know you are who you say you are, thanks a nice blue badge right next to your username.
For a long time, the blue tick was reserved for celebrities, journalists, athletes, politicians and high-profile public figures: in other words, people who were most likely to be impersonated on Twitter.
That was before.
As per a company’s recent announcement, the application process to become a verified Twitter account is now open to any key individual or organization of public interest, which includes businesses and brands!
Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers – no matter where they are in the world – to easily connect with a broader audience.
Apply here to get your Twitter account verified and make sure you follow these guidelines to maximize your chances of being approved.
“If you’re not already thinking about what your product looks like in a messaging application, it may be too late. Facebook Messenger crossing the 1 billion user mark today isn’t unexpected, but it is a huge blinking marquee telling us what we should already know: messaging is the platform of the future.”
In other words, we are on the edge of a shift between our current social era and the future conversational era, where content is distributed in a more customised way than ever.
Yes, there is some evidence that we, social media managers, may evolve into chat media managers.
Loomly Toolkit frequently features ideas and articles about how social media shape brands.
Once in a while, we also like to take a look at how social media shape society.
Today is one of these days, as we are interested in how social media are transforming the lives of teenagers: in particular, American girls.
In her enlightening — sometimes scary — book American Girls: Social Media and the Secret Lives of Teenagers,Nancy Jo Sales takes us on her journey through ten states, talking to girls aged 13-19.
Browsing these 416 pages, you will learn how Instagram, Whisper, Yik Yak, Vine, YouTube, Kik and Tinder influence the youngest female millennials on so many aspects of their life: interests, self-esteem, ambition, sex and social skills, just to name a few.
Whether you want to better understand the American girls around you as a person, or would like to get deeper insights on this particular demographic as a marketing professional, this book is definitely a must read.