The best way to market a brand is through storytelling.
And the best way to learn how to tell stories is to read The Writers Journey: Mythic Structure for Writers by Christopher Volger.
This book unveils the common pattern guiding powerful storytelling: the hero rising in the face of challenges.
Just like Hercules, Luke Skywalker and Francis Underwood.
Of course, this book finds applications in many fields outside of Hollywood — where it hold the title of unofficial Bible for movie executives, screenwriters, playwrights — including in politics and marketing.
After all, as a Social Media Manager, who is the hero of the stories you tell online, if not your brand?
Chances are, your customers / users / fans already get in touch with you on Twitter for customer service related matters.
If that’s the case, you can now improve their experience and make your job easier, with brand new customer service features, that allow you to:
Show that your Twitter account provides support.
Receive direct messages from anyone.
Display your support hours.
Activating these features is very straightforward: you just need to visit the customer service settings page from your Twitter Dashboard and check three boxes!
Once you activate these new features, your account will display a new “Responsive 24/7” or “Most Responsive” mention (depending on your settings) and a bigger “Message” button that will encourage users to express negative comments through DM.
These features are available for all accounts — you do not need a dedicated support account to activate them, you do so with your regular brand account 😉
The only thing more fulfilling than seeing your community grow on social media, is seeing your community grow in real-time, in the real world, on a social counter.
A social counter is a little “connected” box — #InternetOfThings — linked to your social accounts that displays how many fans or followers you have.
And the most beautiful social counter out there is made by a Parisian company called Smiirl.
Smiirl has already sold more than 3,000 of these little beauties in over 50 countries, and their clients range from 18 to 78 years old, from local butcher to multinational CEO.
Smiirl’s social counters are autonomous and can be set up in your store window to attract customers, in your office to motive your team, and almost anywhere else, with a simple internet connection and a power plug.
This new beta product introducing social features, that will allow:
Content creators to post text messages, images, GIFs and even live videos, in between regular uploads.
Subscribers to receive notifications each time something new happens on a channel they follow.
At the moment, the beta version is limited to a set of content creators who contributed to developing the product: John & Hank Green, to AsapSCIENCE, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Lilly Singh, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger, and VSauce3
It will be available to more and more channel owners in the next few months (no specific ETA).
YouTube Community is not a new standalone social network in and of itself: instead, it is a great way for content creators to engage with their viewers.