vine is dying long live hype

#New — Vine Is Dead. Long Live Hype.

In August, we were telling you that Vine was dying: yesterday, Twitter officially announced that they were discontinuing the Vine mobile app.

Yes: Vine is dead.

But, quite interestingly, yesterday was also the day when Vine’s former Co-Founder Rus Yusupov — @rus — tweeted “Don’t sell your company” and retweeted the following:

vine is dying long live hype retweet from rus yusupov

In other words, when Vine is dying, Hy.pe is launching.

Hype is a mobile app that lets you broadcast live interactive video.

vine is dying long live hype homepage screenshot

From a brand and business perspective, it will be interesting to see how Hype compares with the various alternative video platforms — and their respective formats — available on the market: Periscope, Facebook Live, YouTube, Instagram and of course Snapchat.

In the meantime, let’s hope for the best.

Happy hyping.


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Learn More About Your Target Audience With Twitter Audience Insights

#Tip — Learn More About Your Target Audience With Twitter Audience Insights

Twitter Audience Insights is a powerful analytics tool that provides tons of data about Twitter users.

Of course, just like on many other platforms, you can analyze your:

  • Campaign audience
  • Organic audience
  • Followers

What’s even better, is that you can select an audience based one (or more) filter / criteria — all Twitter, users, Millenials, people earning $150K+ a year, consumer who purchase Mexican food — and get a complete set of data about this target.

twitter audience insights screenshot

Here is a non-exhaustive list of the available info:

  • Demographics (age, gender, location)
  • Financials (household income, home value)
  • Lifestyle (interests, TV genres)
  • Consumer buying style (credit card usage, good purchases, wireless carrier)

Twitter Audience Insights is much more than a simple advertising, targeting tool: it is an endless source of data for those of us who love crunching numbers, defining profiles or even… make infographics!

Happy data mining 😉


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