Quintly recently ran an in-depth analysis of the Top 30 brands on Facebook:
Yes: Vine is dead.
But, quite interestingly, yesterday was also the day when Vine’s former Co-Founder Rus Yusupov — @rus — tweeted “Don’t sell your company” and retweeted the following:
In other words, when Vine is dying, Hy.pe is launching.
Hype is a mobile app that lets you broadcast live interactive video.
From a brand and business perspective, it will be interesting to see how Hype compares with the various alternative video platforms — and their respective formats — available on the market: Periscope, Facebook Live, YouTube, Instagram and of course Snapchat.
In the meantime, let’s hope for the best.
This week, we are devoting our Long Reads section to social media controversy.
Twitter Audience Insights is a powerful analytics tool that provides tons of data about Twitter users.
Of course, just like on many other platforms, you can analyze your:
- Campaign audience
- Organic audience
What’s even better, is that you can select an audience based one (or more) filter / criteria — all Twitter, users, Millenials, people earning $150K+ a year, consumer who purchase Mexican food — and get a complete set of data about this target.
Here is a non-exhaustive list of the available info:
- Demographics (age, gender, location)
- Financials (household income, home value)
- Lifestyle (interests, TV genres)
- Consumer buying style (credit card usage, good purchases, wireless carrier)
Twitter Audience Insights is much more than a simple advertising, targeting tool: it is an endless source of data for those of us who love crunching numbers, defining profiles or even… make infographics!
Happy data mining 😉
Yesterday, Facebook announced some very interesting new utility features, allowing users and Pages to get more value of their respective communities.
According to FLIX:
Our brain processes visuals 60,000 times faster than text. An average internet consumer watches 206 videos a month.