Quintly recently ran an in-depth analysis of the Top 30 brands on Facebook:
#New — Vine Is Dead. Long Live Hype.
In August, we were telling you that Vine was dying: yesterday, Twitter officially announced that they were discontinuing the Vine mobile app.
Yes: Vine is dead.
But, quite interestingly, yesterday was also the day when Vine’s former Co-Founder Rus Yusupov — @rus — tweeted “Don’t sell your company” and retweeted the following:
In other words, when Vine is dying, Hy.pe is launching.
Hype is a mobile app that lets you broadcast live interactive video.
From a brand and business perspective, it will be interesting to see how Hype compares with the various alternative video platforms — and their respective formats — available on the market: Periscope, Facebook Live, YouTube, Instagram and of course Snapchat.
In the meantime, let’s hope for the best.
Loomly is a visual social media planner: start your 15-day free trial now.
#Tool — Create Awesome Animated Videos With Rocketium
#LongReads — Expose Yourself To A Bit Of Social Media Controversy
This week, we are devoting our Long Reads section to social media controversy.
#Tool — Curate Content & Read It Later With Pocket
#Data — Young Adults Prefer Reading News Than Watching Them
#Tip — Learn More About Your Target Audience With Twitter Audience Insights
Twitter Audience Insights is a powerful analytics tool that provides tons of data about Twitter users.
Of course, just like on many other platforms, you can analyze your:
- Campaign audience
- Organic audience
What’s even better, is that you can select an audience based one (or more) filter / criteria — all Twitter, users, Millenials, people earning $150K+ a year, consumer who purchase Mexican food — and get a complete set of data about this target.
Here is a non-exhaustive list of the available info:
- Demographics (age, gender, location)
- Financials (household income, home value)
- Lifestyle (interests, TV genres)
- Consumer buying style (credit card usage, good purchases, wireless carrier)
Twitter Audience Insights is much more than a simple advertising, targeting tool: it is an endless source of data for those of us who love crunching numbers, defining profiles or even… make infographics!
Happy data mining 😉
Loomly is a simple social media planner: start your 15-day free trial now.
#New — Go One Step Further With Facebook Utility Features
Yesterday, Facebook announced some very interesting new utility features, allowing users and Pages to get more value of their respective communities.
#Tool — Make Professional Videos From Your iPhone With Flix
According to FLIX:
Our brain processes visuals 60,000 times faster than text. An average internet consumer watches 206 videos a month.