(We) at Gong (are) combining (…) two approaches, looking at how stories spread across social media and combining that with the behavior of individual readers, creating what it calls the HackRank algorithm. The goal is to predict which story will be interesting to you, even before it’s become a huge story on other sites.
In addition to a basis live keyword search, GONG also offer an email alert option, which delivers stories over email on a daily basis.
Along our favorite RSS readers and monitoring tools, GONG could become a valuable third-leg in our curation tool belt, helping identify interesting stories before they are hot, hence contributing to positioning our brand / business as a pioneer and a thought leader.
As mentioned earlier, Facebook is rolling out new Pages layouts and in some cases, because of this update, “you” no longer display posts at the top of your Page, but instead your videos and photos will show up first:
Following up on their How Journalists Use Social Media in 2016infographic, Cision published the fifth Social Journalism Study as as a white paper, which tracks the ways social media affects journalists and media professionals.
According to Pew Research Center, who has been conducting studies about how Americans use social media over the past decade, Facebook usage and engagement are on the rise in 2016:
79% of internet users (68% of all U.S. adults) use Facebook. Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
In order to better understand the big picture, and why the above figures are impressive, here is the top 5 most used social media in the US in 2016:
From all the numbers above, one thing is pretty clear: Facebook usage and engagement are not only increasing in 2016, they also show how far ahead of the competition Mark Zuckerberg’s platform remains.
We highly encourage you to take a deeper look at the fascinating study from which all the data of this article were extracted from.