In 2017, 70% of SMBs plan a digital marketing budget increase, according to a study from the end of 2016 by GetResponse of 200 U.S.-based SMB decision-makers:
Leveraging social media to drive traffic to your online properties is good.
Optimizing your campaigns with carefully designed funnels and dedicated landing page is even better.
Enters Leadformly, an online service that lets you create landing pages with high-converting lead capture forms.
Whether you are a startup, a SMB, an agency or an enterprise-level company, this SAAS platform can help increase lead quantity and quality, gather insights and improve ROI.
Just select a template, customize it and launch your campaign!
At Loomly, we particularly appreciate that Leadformly’s own homepage… includes one of their forms: what a great way to demo the product!
Monthly plans start at $49, with 3 months free in annual plans and a “No Question Asked” refund policy.
Let’s wrap up the week with something pretty cool.
Something so cool actually, it could be in our #Fun section.
But we ended up classifying it as a #Tip, since it almost comes down to “hacking” — i.e. use for a different purpose — a smartphone messaging app to create awesome social media visuals.
The app: Text Mess.
The concept: turning your text messages into creative artworks.
- Download the app from the App Store here*.
- Open Messages, click on the App Store icon next to your usual text field.
- Type in a few words, select a shape, a font, a color palette and a style, and voilà!
Here are some sample visuals created with Text Mess:
*Text Mess is usually available for $2.99, but currently on sale at $1.99.
In our opinion, the results are well worth such a small investment!
Everybody knows that the cobbler’s son have no shoes.
That’s one more reason for us, Social Media Managers, to stand out on LinkedIn with a professional-grade resume.
A good way to start is by avoiding the most common, overused (and often meaningless) words LinkedIn users stuff their profiles with.
How lucky we are!
The team at our beloved social network just published the Top 10 LinkedIn buzzwords used on profiles this year:
Most of us can probably find something better — i.e. more personal and more specific — than that.
The Internet Health Report is a new open source initiative by Mozilla, which aims at documenting and explaining what is helping and what is hurting the Internet.
The Internet Health Report collects data from multiple sources and help us get a better understanding of five major topics — and answer five broad, related questions:
- Open Innovation — How open is the Internet?
- Digital Inclusion — Who is welcome online?
- Decentralization — Who controls the Internet?
- Privacy & Security — Is the Internet safe and secure?
- Web Literacy — Who can succeed online?
For instance, you can learn why your selfie at the Eiffel Tower is a violation of copyright law in France, what is currently being done in Canada to help more women learn to code and how Let’s Encrypt is making the web safer.
The Internet Health Report is not an actual long read, but rather a rich collection of short reads.
This is currently v.0.1 and the ETA for v.1.0 is October-December 2017.
One question we could ask ourselves: how we, as Social Media Manager, can contribute to preserving and growing the largest global resource in history?
Let’s start the week with an interesting stat: according to the latest data from the Pew Research Center, 69% of US adults are social media users.
Before we even installed the Cats Chrome Extension, we already loved it, from reading the headling of their description on the Chrome Web Store:
What do social media and education have in common?
Quite a lot actually: they are ubiquitous, present a significant potential for disruption and are shaping the world of tomorrow.
This week in our Long Reads section, we are focusing on the link between social media and education, and most importantly, how they can benefit each other:
- On Slate, Chris Berdik shares the inspiring story of the rural district of Fall Creek, Wisconsin where tweets, texts, and new apps help link schools with parents and community.
- On The Washington Post, Lindsey Bever explains why two California lawmakers want to raise the next generation with the savvy to tell the difference between media truth and lies.
- The Economist presents lifelong learning — which is crucial to help people to stay ahead of technological change — as the educational challenge of the 21st century.
Credit: David Parkins / The Economist
As Social Media Managers, it’s part of our job to teach our clients and collaborators about social media.
As people, it’s worth stepping aside for a minute and think about the consequences of social media on education.
And vice versa.