As you may have noticed, it was not possible so far to publish rich media posts to LinkedIn from Loomly and have these posts show up properly on LinkedIn.
Indeed, unless you included a link in a rich media post, an image post for instance, this post was published to LinkedIn as a link post linking to the image of the post rather than a standard image post.
With the help of the incredible LinkedIn API team — thank you so much Aaron — our team was able to update Loomly in such a way that you can now seamlessly publish rich media posts to LinkedIn.
Yes: if you simply want to publish a photo on LinkedIn, you can do it now, no more link necessary.
Of course, this feature is already available for free to all Loomly users: check it out.
Thank you so much to all of you who had reported this limitation and for your patience while we were finding a solution.
And again, thank you very much to the LinkedIn API team for their invaluable and continuous support in this project.
We are an open platform for all ideas, a place where we want to encourage self-expression, connection and sharing. At the same time, when people come to Facebook, we always want them to feel welcome and safe. That’s why we have rules against bullying, harassing and threatening someone.
This Newsroom article is actually so dense that it could have made it to our #LongReads section, as it describes:
How Facebook defines hate speech.
Why, too often, Facebook gets hate speech wrong — hint: because of a lack of understanding of context & intent.
What Facebook is doing to keep improving, leveraging both a growing team of human moderators and advanced AI & machine learning technology.
What’s in it for Social Media Manager: an insight into Facebook’s perspective on the sensitive yet crucial topic of hate speech posts and implicit guidelines to dealing with this kind of content on the platform as individuals & professionals.
Last week, Mark Zuckerberg updated Facebook’s original mission — from “Making the world more open and connected” to “Give people the power to build community and bring the world closer together.” — and announced five new features for Facebook Group Admins.
This actually makes sense, when you know that there are more than 100 million Facebook Group Admins in the world, with more than one billion members belonging to these groups!
Facebook Groups are going to get even more powerful, with these five new features:
Group Insights (similar to Page Insights).
Membership request filtering (saving time to accept or decline new members joining groups).
Removed members clean-up (one-step removal of bad actors and all of their content).
Scheduled posts (which you could already do from Loomly).
Group-to-group linking (building relationships between groups).
If you are a Facebook Group Admin, you can learn more about these new features here in Facebook Newsroom.
What’s in it for Social Media Managers: as Facebook Groups get more powerful, they also become more attractive options to build and manage communities on the side of your main brand Page, for instance for support or localization purposes.
Today, we are very happy to announce a new feature allowing you to tag other users, pages & accounts on social media with @mentions directly from Loomly.
This is particularly useful when you want to mention another brand explicitly by their username in a post.
In practice, here is everything you need to know about this new @mention feature in Loomly:
@mentions are compatible with Facebook, Twitter, Instagram & Pinterest.
Enabling @mentions with Instagram & Pinterest will require that you refresh the connexions between these platforms and your calendar from the Publishing tab of your calendar Settings page — this is a one-time thing for existing connections only, new connections won’t require this procedure.
@mentions are available in the Fine-Tuning panel of Post Builder, allowing you to get usernames suggestions for each social network by typing the “@” symbole in the copy field.
@mentions are already enabled for all Loomly users and of course available at no extra charge: check it out.
This update is yet another example of a feature you suggested to us and we are immensely grateful for your infallible feedback and support.
Social media being by nature social, we wanted to take a critic look at what the impact of our favorite platforms could have on society: in today’s #LongReads, you will learn about five societal challenges induced by social media.
If you are familiar with this blog, you know we always try to feature long-form articles from various media outlets and today is no different as we have selected five pieces from business and market-oriented publication Bloomberg:
SOCIAL IMPACT : Alex Webb highlights a key message from Apple CEO Tim Cook’s address at MIT’s graduation ceremonies in Cambridge, Massachusetts warning young graduates about the risks of focusing on the wrong things, such as “numbers of likes” and “popularity”, rather than actual impact on people’s lives. You can also watch this particular segment here in video.
JUSTICE : Noah Feldman explains why two recent Supreme Court rulings mean that the US Government is not going to legislate about what can and cannot be said online, delegating this responsibility to social networks themselves.
DEMOCRACY : Leonid Bershidsky reports a perception among European activists and officials that the basis of social media platforms’ business model — targeted advertising — can be a threat to democracy.
LEGAL LIABILITY : Polly Mosendz decrypts why libel insurances, which used to be a necessity for journalists, are now seducing more and more American individuals, willing to protect themselves against potential defamation lawsuits for what they say online.
FINANCE : Eric Lam shares the perspective Executive Chairman of Templeton Emerging Markets Group’s Mark Mobius on how social media can misinform and conguse investors, to a point where they could be blamed for market slumber.
What’s in it for Social Media Managers: a reminder, as professional users of social media, of our responsibilities to leverage these platforms wisely and our power to face up the societal challenges induced by these social networks we care so much about.
Last month, we were telling you about the new Snapchat self-serve ads manager and the potential challenge associated with creating vertical video creative: it looks like Snap had a plan to address this challenge all along, as it just announced the Snap Publisher Tool.
The concept is simple: it’s a free, self-serve creation tool that lets you build Snapchat-specific content — i.e. in a vertical video format — without having to use expensinve tools such as the Adobe Suite, nor needing the associated skills.
This browser-based tool imports existing brand assets, trims horizontal videos for the vertical format, offers Snap-provided ad templates for different objectives, adds motion to static photos, A/B test different ad variants for performance, and lets advertisers buy through the Ad Manager with one click.
The Snap Publisher Tool will be available in July.
What’s in it for Social Media Managers: if Snapchat’s audience is appealing to your brand but your budget does not include room for expensive video creation, the Snap Publisher tool will allow you to take Snapchat ads for a try at minimal cost.
To celebrate Pride Month, Facebook created a limited-edition Pride Reaction, allowing you to express your pride reaction to some posts.
However, this new Pride Reaction won’t appear by default for all Facebook users: to unlock it, you need to actually show your support for the LGBTQ community by “liking” the LGBTQ@Facebook Page.
According to Facebook VP & Executive Sponsor of pride@facebook Alex Schultz:
[…] this year, over 12 million people across the globe are part of one of the 76,000 Facebook Groups in support of the LGBTQ community, and more than 1.5 million people plan to participate in one of the more than 7,500 Pride events on Facebook.
Besides this limited-edition Pride Reaction, other Pride-Month themed-options include:
Facebook Camera masks & effects.
Messenger Camera stickers, frames & effects.
What’s in it for Social Media Managers: within the guidelines of your brand positioning and values, these options are a fun & friendly way to show your support to the LGBTQ community.