Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.
What’s in it for Social Media Managers: a very clear signal that, while many challengers enter the social network market, the Facebook empires is still leading the game with a significant edge over pretty much every single one of its competitors, and is here to stay.
Let’s go for a Funday Friday with a great app by The Oatmeal (Matt Inman): Is your cat plotting to kill you?
In a traditional The Oatmeal style, the app is marketed as homicidal-cat detection software, which you can point at your cat to scan their intentions, and which is compatible with most cats (and also tigers) but not with dogs, children or livestock.
In fact, much like a Buzzfeed quizz, this allows you to answer a few simple and hilarious questions to determine whether your cat is plotting to kill you.
You can then upload a picture of your cat and share your results with yours friends.
What’s in it for Social Media Managers: an opportunity to engage with your audience on a fun note by asking them what score they got, and inspiration to create humorous pieces of content with a high viral potential.
In an effort to fight low quality links in News Feed, Facebook is updating its ranking algorithm:
Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.
This is bad news for clickbait, sensationalism and misinformation, and a big win for high-quality, informative content.
If you do not share low quality links on your Page, you should not get penalized by this News Feed ranking algorithm update.
The best way to make sure of that is actually to follow Facebook’s basic guideposts, i.e. publishing meaningful, informative, authentic & safe content.
What’s in it for Social Media Mangers: an opportunity and an incentive to keep doing great work by focusing on high quality content.