#Data — Facebook Hits The 2 Billion Users Mark

On June 27, Mark Zuckerberg announced that Facebook had hit the 2 billion users mark (no pun intended).

This number basically means that almost 1 in 3 persons on the planet is a Facebook user.

Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.

Credit: TechCrunch

What’s in it for Social Media Managers: a very clear signal that, while many challengers enter the social network market, the Facebook empires is still leading the game with a significant edge over pretty much every single one of its competitors, and is here to stay.

Loomly is a visual social media calendar solution that helps you create better content for Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn: start your 15-day free trial now.

#Fun — Predict Whether Your Cat Is Plotting To Kill You

Let’s go for a Funday Friday with a great app by The Oatmeal (Matt Inman): Is your cat plotting to kill you?

In a traditional The Oatmeal style, the app is marketed as homicidal-cat detection software, which you can point at your cat to scan their intentions, and which is compatible with most cats (and also tigers) but not with dogs, children or livestock.

In fact, much like a Buzzfeed quizz, this allows you to answer a few simple and hilarious questions to determine whether your cat is plotting to kill you.

You can then upload a picture of your cat and share your results with yours friends.

Here is what we got when we scanned our cat:

The app is available for free on the App Store and will be available in the Google Play Store “at some point in space and time” according to The Oatmeal’s website.

What’s in it for Social Media Managers: an opportunity to engage with your audience on a fun note by asking them what score they got, and inspiration to create humorous pieces of content with a high viral potential.

Just like cats, Loomly is social media manager’s best friend, in the shape of a social media calendar: start your 15-day free trial now.

#Tip — Know Your Marketing Definitions With This Marketing Glossary

Have you already been in this meeting (or phone call) with a client when they mentioned a term or an acronym assuming you knew what it meant while you didn’t?

Don’t worry, it happened to us all to “forget” — i.e. not know — one or two marketing definitions.

Indeed, marketing has always had a rich lexical field with all sorts of technical terms and technology has not been slowing things down.

Enters Interweave Agency and their beautiful marketing glossary Sorry Whaaat.

Next time you are not sure what “jacking”, “tagline” or “UAT” means, just check your marketing definitions on Sorry Whaaat.

Loomly is a simple social media calendar that’s easy to use for individuals and teams alike: start your 15-day free trial now.

Compare Your Business To Competitors Based On US Census Data

#Tool — Compare Your Business To Competitors From US Census Data

Although not always pleasant, it’s usually interesting to compare your business to competitors.

Nena’s Dynamite Industry Report lets you do just that (if your business is located in the US), based on real US Census Data from 2012 to 2016.

You will get information about the quantity of your competitors, their employees and their revenue.

For instance, here is an overview of marketing consulting services businesses in the Los Angeles County, California:

Loomly is a visual social media calendar tool for marketing professionals and newcomers alike: start your 15-day free trial now.

#New — Learn How Facebook Is Fighting Low Quality Links In News Feed

In an effort to fight low quality links in News Feed, Facebook is updating its ranking algorithm:

Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.

This is bad news for clickbait, sensationalism and misinformation, and a big win for high-quality, informative content.

If you do not share low quality links on your Page, you should not get penalized by this News Feed ranking algorithm update.

The best way to make sure of that is actually to follow Facebook’s basic guideposts, i.e. publishing meaningful, informative, authentic & safe content.

What’s in it for Social Media Mangers: an opportunity and an incentive to keep doing great work by focusing on high quality content.

Loomly is a social media calendar that helps you create better content for Facebook: start your 15-day free trial now.