It’s no secret that Facebook is giving significant priority to videos in News Feed: what’s a little more challenging to understand, are all existing Facebook video requirements to actually create and publish these pieces of media efficiently.
Indeed, between all Facebook & Instagram products, and all possibilities offered by smartphones (portrait & landscape orientation), it can get pretty confusing to come up with the right video at the right time.
Not a problem, Facebook just published a visual reference guide providing all criteria for Newsfeed, Instant Articles, Instagram, Stories, et Audience Network, including specs in terms of:
What’s in it for Social Media Managers: a nice cheat sheet to optimize your Facebook videos efficiently.
It’s no secret that change is hard, be it within a company, an industry or platforms used by millions — or even billions — of people: that being said, change is also good, and we want to feature today some positive social media evolutions.
In this Long Reads TechCrunch Special Edition, we will focus on three pieces showing how social media are changing for the better:
Josh Constine shares Mark Zuckerberg’s 9 plans to attack election meddling on Facebook — and it’s both impressive & incredibly action-oriented.
Sarah Perez explains the real reason why Twitter is testing an expansion of tweets from 140 to 280 characters — and whom it will concern.
John Biggs reports the results from USC Information Sciences Institute researcher Emilio Ferrara, showing that not all Twitter bots are born bad and can even be used for good!
Yes, change is hard, but it’s good. And when positive social media evolutions happens, it’s our responsibility as professionals to notice it and spread the news: let’s do it!
There is a Snapchat / Instagram war and DAUs (Daily Active Users) appear to be the key metric to determine a winner.
So far, Instagram clearly has the upper hand, with 500 million DAU over 173 million DAU for Snapchat: in other words, about 3x more people use Instagram everyday than Snapchat.
Almost taunting Snapchat, which is celebrating its sixth birthday today by announcing Augmented Reality Sky Filters and new 3D Bitmoji Lenses, Instagram is casually claiming 800 million MAU (Monthly Active Users, up 100 million in less than six months, once again), along with new features fostering safety and kindness on the platform.
As the saying goes, war is bad for business, unless you win it: in this particular case of Snapchat / Instagram war, the real winners may end up being the users of both platforms, who get to use constantly improved platforms.
At Loomly, we love both Instagram & Snapchat, and while we already integrate with the former, we are actively working on ideas & projects to integrate with the latter as well: stay tuned.
What’s in it for Social Media Managers: an efficient hack to rediscover old Instagram photos for #TBT posts.
Bonus: Rewind is also great to play Camera Roulette, a dangerous game invented by Product Hunt’s Founder Ryan Hoover. An idea you can actually leverage to engage your audience in a fun & unconventional contest.
If you read social media publications, then you may have noticed how much everybody is talking about Twitter recently: as it’s getting harder to keep up with Twitter latest news, we made a short selection for of what we thought was worth noting.
In this LongReads episode, we feature 3 articles:
In a pretty incredible (updated) story for The Daily Best, Bryan Patrick Byrne explains how Twitter fixed a bug that allowed advertisers to target users based on derogatory terms… following his own reporting of that bug a few days earlier: impressive & quick turnaround.
On TechCrunch, Natasha Lomas highlights how Twitter is using tech tools to quash terror & terrorism-related tweets & accounts.
Adweek’s David Cohen announces (back to back) two major Twitter live stream: Tommy Hilfiger’s fashion show #TOMMYNOW (yesterday) & the Global Citizen Festival (this Saturday). Two “short reads” that confirm the rise of Twitter as a live platform and a serious competitor on that front for YouTube (which is also live streaming many events).
What’s in it for Social Media Managers: a very clear hint that Twitter is doing some intensive work to improve the platform, as much on the content side as on the features side.
As of today, more than 200 million people use Pinterest every month. That’s two hundred million people discovering new ideas and trying them in their real lives, from Salt Lake City to Rio to Tokyo. We’ve grown nearly 40 percent since last year, and more than half of all Pinners live outside the U.S.—if Pinland were a country, it’d be the 7th largest in the world!
To celebrate this milestone, Pinterest is teasing us with a couple of new things:
Upcoming new features (currently not disclosed).
Beta version (to allow Pinners to test such features).
Board sections (boards within boards, an example of new features)
Sustained growth, worldwide presence & product update: Pinterest is getting stronger than ever, and at Loomly, we love what we are seeing!
Note: you will need an existing Loomly web account to login to the Loomly mobile app, both on iOS & Android. If you do not have a Loomly account yet, simply create a new one here.
This very first version of the Loomly mobile app allows you to:
Access all calendars & posts created from Loomly.com.
Update the state of posts, assign posts to a collaborator & comment on posts
Receive push notifications triggered by all interactions inside Loomly.
Publish to Instagram in a simple two-step process.
If you have a smart watch mirroring notifications from you smartphone, you will receive Loomly push notifications in there, too!
Post creation and edit features are currently in development and will be available soon via an upcoming update.
In the meantime, and as you probably know by now, your questions and suggestions are truly appreciated: if you would like to let us know how we can make the Loomly mobile app better, please feel free to reach out to us at firstname.lastname@example.org.
In any case, and as always, we want to thank you all immensely for sharing your feedback with our team and guiding us in the development of Loomly as a multi-platform solution: you are simply the finest community of users we could ever dream of.
Last but not least, a special thanks goes to Ari, our Lead Software Engineer on this project, who has done a remarkable job building both apps from the ground up in record time for you all.
Facebook IQ is Facebook’s research department and shares insights drawn from the platform’s two billion users’ activity & behavior: in order to make these insights even more accessible, Facebook just launched a new version of the portal yesterday.
In particular, the new Facebook IQ makes it easier to build more effective campaigns, with:
People Insights, such as Hot Topics in Australia in July 2017.
Advertising Insights, including Better Together: How High Value Gamers Find Community on Facebook.
Vertical Insights, like Fashion on Facebook and Instagram From Top to Toe.
Tools & Resources, for instance the Cross Border Insights Finder, which compares Facebook Insights across countries.
In particular, the new Insights To Go slide-based section offers amazing filtering features, letting you find the latest Facebook stats in just a few clicks:
Subscribe to the Facebook IQ newsletter to receive timely insights into your inbox.
Previously, we featured Instaread on Loomly Toolkit as a way to read any book in minutes: today, we would like to share another reading-enabling service that sends your whole team email book summaries every week, BooksAtWork.co.
Just because your team is 100% focused on work, does not mean you guys cannot rip the rewards of reading non-fiction books: 15-minute (or less) summaries sent to everyone in your company over email help collaborators develop themselves, become more creative and get new opportunities to bond over their shared readings.
You can read a sample summary of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Resultshere.
BooksAtWork.co is a service available as a subscription, starting at $19 per month.