#Books — Understand Why People Say Yes and Leverage The Psychology Of Persuasion

As social media managers, we are in the business of influencing our audience (for the better), and understanding the psychology of persuasion is critical.

This is where Dr Robert Cialdini’s 1984 bestseller Influence: The Psychology of Persuasion comes handy to understand why people say yes to some things and no to others:

In Influence: The Psychology of Persuasion, you will learn about the six fundamental principles of persuasion:

Reciprocity: the idea of treating someone as you are treated
Scarcity: limiting availability to increase attractiveness
Authority: building confidence in prospects
Consensus: showing others that everyone else is engaging with your brand
Commitment: having people publicly commit to your brand
Liking: creating a like-able image and persona for your brand

Influence and persuasion date back to prehistoric days, and the principles mentioned in this book are definitely timeless, the psychology of persuasion has never been more relevant than today, in our social media era.

What’s in it for Social Media Managers: a methodology and a framework to encourage, persuade, and influence your audience responsibly and build your brand on the long haul.

Loomly is a visual social media calendar that lets you preview your posts before you hit publish: start your 15-day free trial now.

Measure everything on screen with ease with PixelSnap image

#Tools — Measure everything on screen with ease with PixelSnap

As social media managers, content creation is part of our daily routine, especially when it comes down to graphics and design.

Unless you are a trained designer, getting aspect ratios right can be intimidating, if not confusing.

Pixel Snap makes it easy and convenient to measure everything on screen, finding out the number of pixels and dimensions of any element.

To be more specific, Pixel Snap allows you to:

Measure everything on screen through pixels and dimensions
Adjust tolerance models to work with gradients and shadows
Set a global hotkey and always have it at your fingertips
Save selected areas as screenshots
Choose between light and dark mode and adjust colors

The app is incredibly fast and is available for purchase for $15.

What’s in it for Social Media Managers: a super simple and fast tool that will save you a lot of time creating graphics and designs with the correct dimensions.

Loomly is a visual social media calendar tool that helps you create better content for your audience: start your 15-day free trial now.

Understand Why Everyone Is Talking About This Crypto Meme On Facebook screenshot

#Fun — Leverage The Power of Memes To Engage And Grow You Audience On Social Media

It’s no secret that social media love memes and memes love social media, as they feed and grow from each other.

Indeed, memes are great pieces of content to share on social media, since by nature they are:

Brief: images and videos make for good snacking content, that’s quick to consume, catering to always shorter attention spans.
Great explainers: leveraging pop culture reference, they are actually quite handy to explain difficult concepts in simple ways.
Viral: they tend to rely on humor, satire, sarcasm and self-mockery, making them powerfully shareable.

Here are two meme examples about the same, trending topic of cryptocurrency:

This one is joking exemplifies the use of “self-mockery” in a piece of content that would cater to cryptocurrency enthusiasts:

While that one compares the current status of the cryptocurrency market to a movie virtually everyone has seen — the Titanic — and would proably resonate better with cryptocurrency detractors;

Whatever you are trying to convey, chances are, there is a meme for that.

What’s in it for Social Media Managers: whether you are explaining something difficult, or trying to relate with your audience, memes are great inside jokes, which can tell a message quickly and easily to your target audience.

Loomly is a simple social media calendar that lets you schedule and publish content to Facebook, including videos: start your 15-day free trial now.

Take Advantage of Instagram's New Carousel Ad Format for Stories screenshot

#Tips — Learn More About The New Carousel Ads For Instagram Stories

Less than a year ago, Instagram launched Stories Featured Ads — a successful ad format with over 300 million daily users.

Now, the social media platform is capitalizing on the success of Instagram Stories and introducing Carousel Ads for Instagram Stories.

In other words, you can have up to three pieces of media per Stories ad (until now, it was just one).

The Carousel ad format allows advertisers to tell a longer story, as well as gives them an opportunity to include drawings and stickers in their ads.

Of course, users can interact with these ads like with any other Instagram Stories: pausing to view for longer, and swiping back and forth.

Instagram has been testing this feature with advertisers like Gap and Coca-Cola since February 1st, before rolling it out broadly in the future.

What’s in it for Social Media Managers: a sneek peek into an upcoming ad format, with a potentially higher engagement rate than current solutions.

Loomly is a social media calendar that helps you create better content for your Facebook audience: start your 15-day free trial now.

Learn About Facebook's Plan to Unite AR, VR and NewsFeed with 3D Posts screenshot.jpg

#Long Reads — Learn About Facebook’s Plan to 3D Posts Thanks to AR, VR & Newsfeed

What if you could publish 3D posts on social media, just like you can create objects with a 3D printer?

Well, actually, you can.

In this TechCrunch piece, Josh Constine gives us a glimpse into the future of social media, as Mark Zuckerberg plans to unite AR, VR, and Newsfeed with 3D objects to let us craft and share 3D posts.

In this long read, you will learn:

Why Facebook is aggressive about adopting new content formats.
How 3D posts creates new advertising and marketing opportunities for brands.
Why VR, AR and 3D objects could very well be the future of social media.

The social media giant sees tri-dimensional posts as a natural progression, going from text, to photos, to videos, and now to immersive media.

SQUAAAARK! New 3D models on Facebook, you say? Yes please! 😍 Have a play by dragging the below around with your finger or mouse.

Posted by LEGO on Tuesday, February 20, 2018

Given how Snapchat’s innovative AR formats supported the rocketing growth of the app, 3D posts may be a huge opportunity for Facebook to catch the next wave.

What’s in it for Social Media Managers: a glimpse into the potential future of social media.

Loomly is a social media calendar tool that helps teams & individuals create better content for their audience: start your 15-day free trial now.

Drive Traffic From The Links You Share With Keeplink.png

#Tool — Drive Traffic From The Links You Share With Keeplink

Like all of us, you probably share a lot of content and links on social media.

But did you know you can drive traffic to your website with all those links?

Keeplink allows you to share third-party content with a call to action with a link pointing back to your website.

Driving traffic from the links you share is very easy:

Find awesome content (for instance from your RSS feeds set up in Loomly)
Set up your call to action and tracking pixel
Share your link and drive traffic to your website

You can sign up with Keeplink for free — they have a 7-day free trial promotion with no credit card required — and then their starter plan is available through a subscription, from $7.50 per month.

What’s in it for Social Media Managers: drive traffic, collect valuable leads, and grow your retargeting audience every time you share third-party content on social media.

Loomly is a visual social media calendar tool that helps you create better content for your audience: start your 15-day free trial now.