Impressive growth: up from 15 million back in July, there are now more than 25 million active Instagram business profiles. Yes, that’s a 67% increase in less than 4 months! As TechCrunch puts it: The company throws out a lot of different statistics (back in September it said it had 800 million monthly active users, 500 million daily active users and 2

Let’s kick off this week just like we ended the previous one, with social media usage data: today, we are focusing on the percentage of Snapchat audience exclusivity. That’s the proportion of Snapchatters who are exclusive to the Snapchat platform on a given day, in comparison to those who use Snapchat and also use another platform. Snap Inc., the parent

According to Verto Analytics‘s October 2017 social media usage index, Facebook is still very clearly dominating the industry, with three of its platforms — namely Facebook, Instagram & Facebook Messenger — in the the Top 4 of the most used social networks: In particular, it’s interesting to note that: Facebook is not only killing the game when it comes to

According to research by 4C, 36% of social media professionals report that switching between platforms to manage execution of social media campaigns is the biggest annoyance of their job (source: Econsultancy). Credit: 4C / Econsultancy To be even more specific: Media agency professionals are wasting the equivalent of two days per week (17 hours) performing admin, instead of focusing on creative and

There is a Snapchat / Instagram war and DAUs (Daily Active Users) appear to be the key metric to determine a winner. So far, Instagram clearly has the upper hand, with 500 million DAU over 173 million DAU for Snapchat: in other words, about 3x more people use Instagram everyday than Snapchat. Almost taunting Snapchat, which is celebrating its sixth birthday today by

Last October, Pinterest was reaching the 150-million-monthly-active-users mark, and in June of this year, the platform announced a new $150 million round of financing… all of this leading this month to a new milestone: there are now more than 200 million people on Pinterest each month: As of today, more than 200 million people use Pinterest every month. That’s two hundred

Dark social sharing is the action of sharing a link by copy-and-pasting the URL directly from the address bar, and according to a first-party study by BlueGlass CEO Kevin Gibbons, that represents 87% of all content shares: That study was lead over a period of three months from 01/12/2016 to 14/03/2017 on the BlueGlass blog: Despite the ubiquity of share buttons,

According to BuzzSumo, who analyzed over 880 million Facebook posts published by brands and publishers in the last year, Facebook engagement is falling: The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. Credit: BuzzSumo A couple of additional insights: Videos drive 3x more engagement than links and 2x more

According to eMarketer’s latest forecast, social media appeal among teenagers & young adults keeps on following a consistent trend: Credit: eMarketer Facebook usage among users aged 12 to 17 and 18 to 24 will fall 3.4% vs. 2016, while the overall growth of the platform is boosted to 2.4% thanks to older user groups, in particular seniors. Instagram not only keeps on growing,

Yesterday, to celebrate World Emoji Day (that’s a Post Idea in Loomly), Facebook shared a great infographic about emoji trends on Facebook & Messenger, including: The top 10 most used emojis on Facebook & Messenger. Countries that use emojis most on Facebook & Messenger. The number of emojis used daily on each platform: 60 million on Facebook & 5 billion on