(Huge) Number of Instagram Business Profiles

#Data — (Huge) Number of Instagram Business Profiles

Impressive growth: up from 15 million back in July, there are now more than 25 million active Instagram business profiles. Yes, that’s a 67% increase in less than 4 months! As TechCrunch puts it: The company throws out a lot of different statistics (back in September it said it had 800 million monthly active users, 500 million daily active users and 2

Percentage Of Snapchat Audience Exclusivity

#Data — Percentage Of Snapchat Audience Exclusivity

Let’s kick off this week just like we ended the previous one, with social media usage data: today, we are focusing on the percentage of Snapchat audience exclusivity. That’s the proportion of Snapchatters who are exclusive to the Snapchat platform on a given day, in comparison to those who use Snapchat and also use another platform. Snap Inc., the parent

October 2017 Social Media Usage Index

#Data — October 2017 Social Media Usage Index

According to Verto Analytics‘s October 2017 social media usage index, Facebook is still very clearly dominating the industry, with three of its platforms — namely Facebook, Instagram & Facebook Messenger — in the the Top 4 of the most used social networks: In particular, it’s interesting to note that: Facebook is not only killing the game when it comes to

The Biggest Annoyance Of Social Media Professionals Job

#Data — The Biggest Annoyance Of Social Media Professionals’ Job

According to research by 4C, 36% of social media professionals report that switching between platforms to manage execution of social media campaigns is the biggest annoyance of their job (source: Econsultancy). Credit: 4C / Econsultancy To be even more specific: Media agency professionals are wasting the equivalent of two days per week (17 hours) performing admin, instead of focusing on creative and

Get Up To Speed On The Snapchat / Instagram War About DAU

#Data — Get Up To Speed On The Snapchat / Instagram War About DAU

There is a Snapchat / Instagram war and DAUs (Daily Active Users) appear to be the key metric to determine a winner. So far, Instagram clearly has the upper hand, with 500 million DAU over 173 million DAU for Snapchat: in other words, about 3x more people use Instagram everyday than Snapchat. Almost taunting Snapchat, which is celebrating its sixth birthday today by

People On Pinterest Each Month

#Data — People On Pinterest Each Month (And Bonus Data)

Last October, Pinterest was reaching the 150-million-monthly-active-users mark, and in June of this year, the platform announced a new $150 million round of financing… all of this leading this month to a new milestone: there are now more than 200 million people on Pinterest each month: As of today, more than 200 million people use Pinterest every month. That’s two hundred

Proportion Of Dark Social Sharing

#Data — Proportion Of Dark Social Sharing

Dark social sharing is the action of sharing a link by copy-and-pasting the URL directly from the address bar, and according to a first-party study by BlueGlass CEO Kevin Gibbons, that represents 87% of all content shares: That study was lead over a period of three months from 01/12/2016 to 14/03/2017 on the BlueGlass blog: Despite the ubiquity of share buttons,

Fall Of Facebook Engagement For Brands

#Data — Fall Of Facebook Engagement For Brands

According to BuzzSumo, who analyzed over 880 million Facebook posts published by brands and publishers in the last year, Facebook engagement is falling: The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. Credit: BuzzSumo A couple of additional insights: Videos drive 3x more engagement than links and 2x more

Social Media Appeal Among Teenagers & Young Adults

#Data — Social Media Appeal Among Teenagers & Young Adults

According to eMarketer’s latest forecast, social media appeal among teenagers & young adults keeps on following a consistent trend: Credit: eMarketer Facebook usage among users aged 12 to 17 and 18 to 24 will fall 3.4% vs. 2016, while the overall growth of the platform is boosted to 2.4% thanks to older user groups, in particular seniors. Instagram not only keeps on growing,

Emoji Trends On Facebook & Messenger

#Data — Emoji Trends On Facebook & Messenger

Yesterday, to celebrate World Emoji Day (that’s a Post Idea in Loomly), Facebook shared a great infographic about emoji trends on Facebook & Messenger, including: The top 10 most used emojis on Facebook & Messenger. Countries that use emojis most on Facebook & Messenger. The number of emojis used daily on each platform: 60 million on Facebook & 5 billion on