Facebook Audience Network Size

#Data — Facebook Audience Network Size

When we run ad campaigns through Facebook, we can either decide to serve these ads on Facebook itself, or expand their distribution to a wider network of mobile apps: the latter option is Facebook Audience Network.

On January 12, 2017 Facebook announced an important milestone for Facebook Audience Network:

[…] we’re excited to share that over one billion people see an ad through Audience Network every month.

In other words, every month, more than one billion unique people globally — that’s 1 in 7 persons on the planet — see at least one ad impression served through Facebook Audience Network.

Facebook Audience Network Ad Example

And that seems to be one of the first steps on the path of realizing a much more ambitious vision:

At Facebook, we like to say that our journey to connect the world is only 1% finished. We’ll keep driving toward our goals of helping people connect with the businesses and brands they care about, on publishers that meet our quality standards.

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