Partnering with a publisher, a celebrity or an influencer is a nice marketing move, as it helps you reach out to your partner’s audience, while leveraging their credibility.
However, just like any other page on Facebook, their organic reach may be limited and a post from them about your brand may not get all the attention it deserves.
This is where Facebook Branded Content comes into play!
As long as your partner is a Verified Page (i.e. with a nice little blue badge next to their Page title), they can tag you in their posts, thus allowing you to:
- Get notified about this post being published.
- Access high level performance insights for this particular post.
- Share the post on your own page.
- Amplify it with ads that you control.
Whether you frequently engage in influencer marketing efforts or just want to make the most of a new partnership, Facebook Branded Content is definitely a remarquable opportunity for your brand to optimise the ROI of such actions.
Here is more information about how to actually use this Facebook Branded Content tool.
Good luck!
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