Facebook CPMs Year-Over-Year Increase

#Data — Facebook CPMs Year-Over-Year Increase

Facebook CPMs soar 65% year-over-year (Q2 2016 vs. Q2 2015) to 6.33, according to Salesforce’s Advertising Index Q2 2016 Report.

facebook cpms year over year increase global trends at a glance

Interestingly, over the same period of time, Instagram CPMs rose 43% to $6.30, just like LinkedIn CPMs 13% to $29.43, while Twitter CPMs decreased by 18% to $4.29.

In terms of overall CTR, Australia is leading the way with an impressive average of 2.02%, followed by Germany with 1.67% and France with 1.36%, against 1.15% for the US .

Facebook CPMs year-over-year increase performance by country

For more information, you can download the full report here.

Having the above data in mind is a easy way to assess clients’ campaigns performances at a glance, by comparison with the global / country / industry standards.

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