In an effort to fight low quality links in News Feed, Facebook is updating its ranking algorithm:
Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.
This is bad news for clickbait, sensationalism and misinformation, and a big win for high-quality, informative content.
If you do not share low quality links on your Page, you should not get penalized by this News Feed ranking algorithm update.
The best way to make sure of that is actually to follow Facebook’s basic guideposts, i.e. publishing meaningful, informative, authentic & safe content.
What’s in it for Social Media Mangers: an opportunity and an incentive to keep doing great work by focusing on high quality content.