Learn About Facebook Metrics & Reporting Update

#New — Learn About Facebook’s Metrics & Reporting Update

In an effort to improve audience and ads measurement, Facebook announced yesterday a significant metrics & reporting update, to offer “more clarity and confidence about the insights [they] provide.”

In a nutshell, here are the takeaways from this update:

  • Expansion of third-party verification programs by third-party organizations, in partnership with Moat, IAS, comScore and Nielsen.
  • Creation of a Measurement Council to address the growing need for measurement standards.
  • Clarifications of metrics, through improved names, definitions, calculations and categorizations (learn more here).

Learn About Facebook Metrics & Reporting Update Newfeed FYI Blog

This is definitely a step in the right direction for all of us Social Media Managers and Advertisers 😉


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