Mark Zuckerberg, introducing Facebook Reactions — February 24th, 2016:
Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself.
Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions.
I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button.
The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger.
Love is the most popular reaction so far, which feels about right to me!
See Mark Zuckerberg’s original post on Facebook.
Bonus: in this pretty cool Tech Crunch article, Josh Constine analyses Facebook Reactions through the spectrum of… guess what… Facebook Reactions. #Inception
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