It’s no secret that Facebook is giving significant priority to videos in News Feed: what’s a little more challenging to understand, are all existing Facebook video requirements to actually create and publish these pieces of media efficiently.
Indeed, between all Facebook & Instagram products, and all possibilities offered by smartphones (portrait & landscape orientation), it can get pretty confusing to come up with the right video at the right time.
Not a problem, Facebook just published a visual reference guide providing all criteria for Newsfeed, Instant Articles, Instagram, Stories, et Audience Network, including specs in terms of:
- Aspect ratio.
- Video length.
- Caption support.
- Sound requirement.
What’s in it for Social Media Managers: a nice cheat sheet to optimize your Facebook videos efficiently.