To get into the mindset of innovation leaders, the teams at both companies have identified 118 influencers on Twitter and analyzed 28K+ tweets from them during the first six months of 2016.
Other key takeaways from this study are:
- Innovation influencers tend to share more visual content, from YouTube & Instagram, than text content from other sources.
- To stay ahead of the curve, innovation leaders read — and share — a lot of content from Forbes, the New York Times, Medium, TechCrunch and Harvard Business Review.
You can download the full study here.
Now you know 😉