While Instagram recently crossed the 500-million-user mark, CEO & Co-founder Kevin Systrom wants to maintain the positive, creative mindset of the community by keeping comments safe on the platform:
The beauty of the Instagram community is the diversity of its members. All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself.
Instagram was already offering some robust moderation to delete comments, report inappropriate comments and block accounts.
Now, a new tool is letting users list words they consider offensive or inappropriate, so that comments with these words will automatically be hidden from their posts.
This is very similar to a feature recently launched by Facebook and allowing users to ban words from their pages.
Here is how to active this new feature on Instagram and keep comments safe on your account.