Have you already been in this meeting (or phone call) with a client when they mentioned a term or an acronym assuming you knew what it meant while you didn’t?
Don’t worry, it happened to us all to “forget” — i.e. not know — one or two marketing definitions.
Indeed, marketing has always had a rich lexical field with all sorts of technical terms and technology has not been slowing things down.
Next time you are not sure what “jacking”, “tagline” or “UAT” means, just check your marketing definitions on Sorry Whaaat.