Organic reach on Facebook, especially for Pages, has been a hot topic for years now…
Particularly because it allegedly never stopped decreasing, hence encouraging brands and businesses to amplify their posts with… ads.
But, how much of Facebook Pages’ total reach actually is paid reach on Facebook?
32% according to a study from April 2016, by Locowise.
No matter how much of your total reach is paid reach on Facebook, the best way to optimise the organic reach of your Page is to create engaging, relevant and quality content.