Yesterday (August, 17 2016) were officially introduced Pinterest promoted videos.
Jon Kaplan, Pinterest’s head of sales, told Bloomberg:
Video is “something we’ve under-invested in in the past, and we’re changing that. […] This is all part of a broader push from the company to make video a bigger part of the consumer and advertiser experience.”
Unlike sponsored videos on most social networks, Pinterest promoted videos do not force “autoplay” on users, but instead:
- Offer an in-feed preview of the video that animates as users scroll.
- Users can then specifically click a button to see the full-length video.
- Another button allows users to visit the brands’ websites.
- Optionally, brands can also display six featured pins below each video.
Pinterest promoted videos are currently available to US and UK businesses currently working with a Pinterest account team only, but you can join this waitlist to be among the first to leverage this new advertising product when it rolls out to a broader audience.