This week in our Long Reads*, Assistant Professor of Digital Communication and Social Media from Cabrini College, Felicity Duncan, unveils the real reasons why teens are abandoning Facebook & Twitter.
Hint: it’s not only about being trendy. It’s actually way smarter than that.
[…] the newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat. Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends.
*About Loomly Toolkit Long Reads: every other week, we select a third-party, long-form article addressing a major topic related to social media and bring it to you. In a nutshell, our team curates smart content, so you don’t have to.