According to eMarketer, Snapchat’s expected number of US users at the end of 2016 will jump to 58.6 millions.
Not only is this a 27% growth compared to 2015, that also means that one in five Americans will be using Snapchat by the end of the year!
At this pace, Snapchat will also be passing Twitter and Pinterest in terms of US user base size: still according to eMarketer, the former is expected to reach 56.8 million users, while the latter should pass the 54.6 million mark, by the end of 2016.
Beyond the fad, this trend is a very powerful signal that us, social media managers, need to take into account in our digital marketing strategy.
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