According to eMarketer’s latest forecast, social media appeal among teenagers & young adults keeps on following a consistent trend:
- Facebook usage among users aged 12 to 17 and 18 to 24 will fall 3.4% vs. 2016, while the overall growth of the platform is boosted to 2.4% thanks to older user groups, in particular seniors.
- Instagram not only keeps on growing, but is actually accelerating, with 23.8% forecasted growth in monthly active users in 2017 vs. 2016, particularly expanding its user base among those under 12 years old by 19.0% and those ages 12 to 17 by 8.8%.
- Despite disappointing second quarter 2017 results, both from a financial & user based perspectives, eMarketer has increased its projections for Snapchat, with the biggest upward revision made to the 18-to-24 group, whose usage is expected to escalate 19.2% in 2017 vs. 2016.
What’s in it for Social Media Manager: an interesting insight (confirmation) of how user groups, in particular teenagers & young adults, are moving from one platform to another, keeping in mind Twitter’s latest re-gain in popularity with avant-garde users willing to speak their minds.