Jun is a small town from southern Spain, whose Mayor José Antonio Rodríguez Salas has made a bold move: trying and running his town on Twitter.
- Allowing them to make a doctor appointment or “say something when they see something”, with a DM.
- Saving $380,000 a year on the local budget, since 2011.
- Getting in touch on a daily basis with town officials — and keeping tabs on them.
Credit: Laura Leon for The New York Times
In Jun, residents can have their Twitter account verified… by the town hall, to make sure their concerns are addressed online.
Running a town on Twitter not only is a social media innovation: it is also a social innovation.
What if the future of social media management was actually community management?