As Social Media Managers, don’t we try to win friends and influence people on a daily basis?
Between recruiting new fans and followers, and telling stories to achieve our business goals (whichever these are), this does sound like a pretty accurate job description.
In this classic, best-selling book from 1936, Dale Carnegie unveils the underlying principles of life in society, and how to make the most of these.
Far from being an evil guide to manipulation, this little playbook instead teaches some sound approaches we can all leverage when managing communities online:
- Don’t criticize, condemn, or complain.
- Smile (yes, even when you write, as your interlocutor can feel your tone when reading you).
- Talk in terms of the other person’s interest.
- The only way to get the best of an argument is to avoid it.
- Let the other person save face.
All these advice could actually be gathered in a Customer Service 101 manual.
They are all the more powerful since they were relevant 80 years ago and still are today.
You can buy How To Win Friends and Influence People here on Amazon.
Happy reading 😉